Homebuyers
consult a variety of information sources throughout their home search.
Listed below are the sources of information used and a percentage
comparison in 1999. Keep in mind that buyers use a variety of sources
when looking for a home, making a well-planned marketing mix very
important.
| Source |
1999
|
| Real Estate
Associate |
80%
|
| Newspaper
Advertisement |
43%
|
| Internet
|
37%
|
| Yard Sign
|
36%
|
| Home Book/Magazine
|
29%
|
| Open House
|
28%
|
| Friend/Neighbors/Relative |
24%
|
| Builders
|
10%
|
| Knew the
Seller |
5%
|
| Real Estate
Professional Hotline |
3%
|
| Relocation
Company |
2%
|
| Yellow Pages
|
1%
|
| Other |
4%
|
The Expertise
of an AMERICAN REAL ESTATE Sales Associate always provides valuable assistance.
